Privacy Policy

01 Two kinds of data

Tatvanow handles two different kinds of information, and treats them differently.

• Account information: the name, work email, company, industry and designation you give us when you sign up, contact the Data Desk or invite colleagues.
• Business data: the ledgers, vouchers, invoices, stock records, spreadsheets and database tables you connect from Tally, Excel, Google Sheets, ERPs, CRMs and SQL databases, and the questions you ask about them.

02 How we use account information

• To create your workspace and send login credentials.
• To send alerts, scheduled snapshots and service messages you have set up.
• To reply to Data Desk requests and provide support.
• To send billing records and important changes to the service.
• We do not sell account information and do not share it with advertisers.

03 How we use business data

Business data is used only to provide the service to your workspace: syncing, answering questions, building dashboards, evaluating alerts and running data health checks.

Business data is never used to train AI models for other customers and is never sold. Where an AI model processes a question, it receives only the data needed to answer that question, under agreements that prohibit the provider from retaining or training on it.

04 Connectors and access

Connectors are read-only. Tatvanow does not write, edit or delete entries in Tally, your ERP, your CRM or your database. Connector credentials and tokens are encrypted at rest and can be revoked by you at any time from the workspace settings or from the source system.

05 Where data is stored

Data is stored in secure cloud data centres with encryption in transit (TLS 1.2 or higher) and at rest (AES-256). Workspaces on the Gold plan can choose hosting in India, in which case business data is stored and processed in Indian data centres.

06 Who can see your data

Inside your workspace, people see only what their role and row-level permissions allow, down to branch or team. Our support staff can access a workspace only when you grant temporary access for a support request, and every such access is logged.

07 Service providers

We use carefully selected providers for cloud hosting, email delivery, WhatsApp message delivery, payment processing and AI model processing. Each is bound by a written agreement to protect the data and use it only to provide their part of the service.

08 Retention and deletion

• Business data is kept while your workspace is active.
• When a source is disconnected, its synced data is deleted within 30 days.
• When a workspace is closed, all business data is deleted within 30 days, and backups roll off within a further 60 days.
• Billing records are kept for the period required by tax law.

09 Your rights

You can ask to access, correct, export or delete your account information, and workspace administrators can export or delete business data at any time. We handle personal data in line with the Digital Personal Data Protection Act, 2023 and other applicable laws.

10 Cookies

This website uses only the cookies needed to run forms securely, such as the session used for the spam check on the signup and contact forms. The product uses cookies to keep you signed in. We do not use advertising cookies.

11 Changes to this policy

If we make a material change to how data is handled, workspace administrators will be told by email before the change takes effect.